Career Guide - StudyMalaysia.com

Marketing jobs that didn't exist before the Internet

by StudyMalaysia.com on April 15, 2016 | Career Guide

Marketing jobs that didn't exist before Internet 01

Trends in technology, new products and services, and consumer habits are changing faster than ever – to stay competitive, the marketing industry creates new jobs with new tasks all the time. Here are some marketing-related jobs that didn’t exist before the Internet; some didn’t even exist 10 years ago. But the demand for these jobs are definitely not slowing down!

Social Media Manager

What you'll be doing

Build the brand of your employer or client through the use of social media sites and tools like Facebook, Twitter, Instagram, Vine, YouTube and blogs
Post images, write convincing short posts, design marketing campaigns that promote a product or service over a period of time

Choose this career if…

You have great written communication skills
You are a good with using social media tools
You love connecting with people online
You like creating buzz and hype online

PPC Manager or Analyst

What you’ll be doing:

A PPC (pay-per-click) manager is responsible for placing ads on search engines and other media channels such as Google, Yahoo/Bing and Facebook
Track and analyse monthly, weekly and daily budgets
Get the best deals based on your company’s advertising budget by maintaining and monitoring keyword bids
Keep up-to-date with search engine and PPC industry trends and developments

Choose this career if…

You love analysing numbers and enjoy looking at graphs and charts
You can think creatively, and identify and resolve problems
You always keep up with new industries and businesses
You like internet marketing

Search Engine Optimisation (SEO) Specialist

What you’ll be doing:

Analyse, review and implement changes to websites to increase the traffic to a site in order to make it reach the number one spot in search engine rankings
Build systems and protocols internally that ensure all content is optimised across all platforms and user experiences (websites, mobile, social, video, blogs, retail portals, etc.)
Write effective call-to-action statements; and original, powerful SEO content for blogs and websites

Choose this career if…

You are analytical
You love code, making tweaks, and tracking results over time
You have a good understanding of language and can write well
You aren’t afraid of technical stuff including programming language

Online Advertising Manager

What you’ll be doing:

You may work for websites to sell ad programmes; and work with or advise clients (advertisers) about where to advertise on a website, and when and how to run online campaigns
Or you may work for advertisers to run the online side of an advertiser’s business and track the performance of each advertising campaign

Choose this career if…

You are artistic and analytical
You are good at persuading people
You have a knack for understanding what buyers like and what type of ads appeal to them

User Experience Manager

What you’ll be doing:

Evaluate and improve the way customers and prospective customers encounter or experience the people and processes of a company and its services
Make the daily technology interactions of users a pleasant and enjoyable experience
Create deliverables or artifacts, such as user flows, wireframes and mockups

Choose this career if…

You have an interest for code or don’t mind learning it (e.g. HTML 5, CSS, JavaScript, Flex, Flash, Silverlight, etc.)
You are good at explaining things
You are an open and effective communicator
You are good at drawing or using visual media

Content Marketing Executive

What you’ll be doing:

Write and produce various types of downloadable content and marketing offers like ebooks, webinars, free trials, discount codes, etc.
Grow your company’s or client’s subscriber base by providing subscribers with regular, helpful content that’s aligned with their needs and interests
Collaborate with designers, product marketers, sales professionals, and industry experts to produce relevant content (e.g. an interesting blog article, an insightful infographic or an engaging quiz)

Choose this career if…

You can handle some technical aspects in your work
You love to read and are good with language
You are creative and have an eye for detail
You are good at multitasking

Digital Analyst or Web Analytics Manager

What you’ll be doing:

Analyse the traffic to a website or social pages and determine what pages people visit, how long they stay, where they come from, what devices they use and whether they “convert” (buy a product or sign up for something)
Prepare and present useful information in various formats that help the decision-making process
Advise the team on what strategies to use in order to generate more conversions

Choose this career if…

You like researching especially on the behaviour of people and consumers
You have good presentation skills
You are mathematically inclined and don’t mind dealing with large amounts of data

Blogger or Vlogger

What you’ll be doing:

Share your ideas, thoughts, expertise, or interests online with the aim of earning money through sponsored content and product placement
Research and decide on what subject matters interest the audience
Use web analytics to gauge content performance
Handle social media marketing activities such as posting to Twitter, Facebook, YouTube and Instagram
Create promotions, write newsletters, or design competitions for giveaways

Choose this career if…

You are a people person and can engage an audience easily
You want to work for yourself
You are good at multitasking
You are creative, entertaining and speak eloquently

Related article:

Sources for this article include:

Where Can I Study?

You can discover a wide range of universities and colleges in Malaysia that align with your academic goals , campus preferences, location and within your budget. Find the perfect place to pursue your studies and achieve your aspirations. Parents too, can explore a list of quality international schools for their children.