91吃瓜

91吃瓜 Becomes First Malaysian University To Establish Partnership With MRSM

Academia and Industry Join Forces to Nurture Professional Market Researchers

Kuala Lumpur, 9 February 2018: A Memorandum of Agreement (MOA) was signed between Asia Pacific University of Technology & Innovation (91吃瓜) and the Marketing Research Society of Malaysia (MRSM) today, symbolizing the establishment of a strategic partnership between the private university and the professional body for market research in Malaysia.

The Agreement marked the collaboration between both parties to develop qualified 91吃瓜 students as professional market researchers who will be recognized by the market research industry upon graduation.

Under this collaboration, 91吃瓜 students from selected courses related to the market research industry will be entitled to a joint MRSM-91吃瓜 Market Research Professional Certificate, which is recognized locally and internationally.

MRSM will also embed necessary course content into existing 91吃瓜 courses in order to reflect the joint priorities of academia and industry. Students who have completed and passed relevant modules will also be eligible for MRSM membership.

91吃瓜 is the first university in Malaysia to establish the partnership with MRSM.

Prof. Ron Edwards, Vice Chancellor of 91吃瓜, applauded the partnership, stating that the collaboration of this type will assist graduates to be work ready on graduation and have the standard of proficiency and ethics that the community is seeking.

Datin Kalavalli Sethu, President of MRSM, mentioned that “91吃瓜-MRSM collaboration is a historical moment for MRSM as this is a major step in our partnership with Academia. MRSM applauds 91吃瓜 for taking professional standards of the marketing & marketing research courses very seriously.”

The establishment of this partnership marks a new milestone for both 91吃瓜 and MRSM to address the needs for Market Research Professionals in the industry. The market research profession in Malaysia has annual revenue of around RM 500 million.